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Ouling Automobile is a commercial vehicle brand under Geely's Farizon New Energy Commercial Vehicle Group, produced by Shandong Tangjun Ouling Automobile Manufacturing Co., Ltd. (formerly the Zibo Automobile Manufacturing Factory). The brand was established in 1956 and is headquartered in the Zichuan Economic Development Zone, Zibo City, Shandong Province. It is a state-designated automobile production enterprise and one of the earliest manufacturers of light vehicles in China. In January 2021, Ouling Automobile officially joined the Geely New Energy Commercial Vehicle Group, becoming one of its seven manufacturing bases. The brand's mission is "Creating smart connectivity, leading green commercial use." Its products cover micro trucks, light trucks, and new energy logistics vehicles, and it is committed to becoming a top-tier micro and small truck manufacturer nationwide.
Ouling Automobile's origins can be traced back to the Zibo Automobile Manufacturing Factory, established in 1956. In 1966, the "Changzheng" brand diesel cargo vehicle was developed for the first time. Production of "Taishan" brand gasoline light trucks began in 1971. In 1987, tank-style cement trucks and municipal sanitation vehicles were developed and produced, making the factory one of the earliest light vehicle manufacturers in China. Since then, the factory has gradually developed into a state-designated automobile production enterprise. Today, it has over 3,000 employees, more than 600 professional and technical personnel, and covers an area of 750,000 square meters. It possesses over 20 advanced domestic automobile production lines, including stamping, welding, coating, assembly, and inspection, with an annual production capacity of 100,000 vehicles.
The year 2021 was a turning point for the brand's development. In January, Geely Commercial Vehicle Group officially acquired Tangjun Automobile and integrated it into the management system of Zhejiang Geely New Energy Commercial Vehicle Group. Later that year, the Fengrui V5E new energy pure electric micro truck completed its market introduction. In August 2022, Tangjun Ouling, under the Geely Commercial Vehicle Group, announced that starting from December 2023, it would stop producing traditional fuel vehicles and fully turn toward new energy. At the end of 2024, the Xingzhi F5E went on sale, and the enterprise completed the R&D and mass production of all series of new energy micro and small trucks under 3.5 tons.
Ouling Automobile's product line covers three major sectors: micro trucks, light trucks, and specialized vehicles, forming a dual powertrain layout of pure electric and methanol. Core product series include: Huoyue Shentong (last-mile express logistics vehicle), Xingxiang F1E (pure electric urban distribution logistics vehicle), Fengrui V5E / V5M (new energy pure electric / methanol direct-drive micro truck), Xingzhi F3E / F5E (new energy light truck), as well as traditional fuel models such as the Sailing Micro Truck, V series, T series, and K series light trucks, engineering dump trucks, and specialized vehicles. By the end of 2025, Ouling Automobile under Geely had formed a dual-line product matrix covering both fuel and new energy vehicles.
After Geely's empowerment, market demand surged. In 2021, Ouling Automobile's annual sales reached 35,000 units, a year-on-year increase of 20%, with Fengrui V5 sales growing by 50.1% and Ouling S1 sales growing by 73.5%. From January to May 2025, cumulative production reached 19,256 units, a year-on-year increase of 112.3%, and cumulative output value reached 1.82 billion yuan, a year-on-year increase of 154.9%. In terms of market segments, the domestic market share of new energy micro and small trucks has reached 25% to 30%, with the market share of mini trucks serving terminal logistics as high as 65%. According to the February 2026 sales briefing, the brand has its highest sales proportion in the East China region, with pure electric models dominating.
Ouling Automobile's technology system mainly relies on the platform support of Geely's Farizon New Energy Commercial Vehicle Group.
Three-Electric System: Pure electric models are equipped with high-performance lithium iron phosphate battery packs, adopting flat-wire motors and self-developed electronic control systems. Combined with E-LOOP energy recovery technology, these models achieve approximately 20% greater range compared to equivalent models under the same conditions.
Methanol Power: The Fengrui V5M is one of the first micro truck models in China to be equipped with a methanol direct-drive engine. It uses Geely's self-developed methanol fuel technology, which offers advantages such as wide fuel sources and low carbon emissions.
Intelligent Manufacturing: At the level of intelligent manufacturing, the Zibo base has introduced Industry 4.0 standard production lines, achieving full-process automation in stamping, welding, coating, and assembly.
Ouling Automobile has established an export network covering over 20 countries and regions worldwide. Its products are mass-exported to Southeast Asia, South and Central America, Africa, the Middle East, Eastern Europe, and other regions. In 2021, export vehicle sales increased by 38.6% year-on-year. In Vietnam, a core export market, Ouling Automobile was once ranked among the top three exported electromechanical products. At the same time, the Zibo base maintains strategic cooperation with multiple global automobile research institutions, adopting advanced design technologies and aligning with international standards.
According to the brand's development blueprint, Ouling Automobile will spend three to five years building itself into a first-class micro and small truck manufacturer nationwide. Its 2025 annual production and sales target is 50,000 units, which is expected to set a new historical record. In terms of long-term strategy, Ouling Automobile will rely on the technology and capital advantages of Geely's Farizon New Energy Commercial Vehicle Group to achieve a comprehensive transformation from traditional energy to new energy, accelerate the iteration of clean energy models such as methanol and pure electric vehicles, and leap into the first echelon of commercial vehicle new energy, with micro and small trucks as its core focus.
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